The primary goal in the Amazon case study is to stipulate and provide a quick overview of Amazon’s mission, core competencies, strategic course, and dependable systems. Moreover, we also evaluate Amazon’s strengths, weaknesses, opportunities, and threats through SWOT analysis, and determined by that study, we propose some strategies as to how Amazon demands to answer its threats and weaknesses and how to make use of its strengths to benefit from the readily available business enterprise possibilities.

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